Amar (Rishi Kapoor) is a middle class young man studying law. He stays with his stepbrother and sister-in-law who are always complaining of him being a burden on them. Amar meets Seema (Juhi Chawla) who comes same background as his. They fall in love and all seems to be going well, till they meet Rajiv (Anil Kapoor). Rajiv is a rich businessman who believes that every thing and everybody can be bought at a price. Rajiv is Amar's friend and he had hired him in his advertising agency. When Rajiv meets Seema, he immediately makes an advance, which is rudely rebuffed by Seema. This injures his pride and now he is determine to possess Seema. He challenges Amar that he can place a price on Seema's love.Amar and Seema get married thinking that once Rajiv comes to know of their marriage he will forgo his plans. But in a period of financial crisis Seema has to turn to Ravi to save Amar's life. Ravi makes a deal that he will give the money but in return Seema would have to stay with him. Seema has no way out and she says yes to Rajiv's offer. Seeing Seema's devotion for her husband, Rajiv is moved and he realizes nothing can buy love. Rajiv comes to the rescue of Amar and Seema only to find that his show of benevolence had created a misunderstanding between the husband and wife. Ravi now takes upon himself to set their world right.